It Really Is Important

We've been talking a lot about social media here = it's important! If you are leading or directing people in any way, you should definitely understand why the use of social media is important to your team.

In my book, these "social" engines facilitate transparency; a critical attribute for organizations who want to accomplish anything. One of the best descriptions I've come across to explain why this is comes from the Standish group:

...transparency can be painful, but transparency reduces barriers to communication, builds trust, and accelerates consensus building and decision making.

It's important. Yeah Buddy!