Hugh MacLeod. I couldn't agree with him more.
The idea of doing stuff that matters is something I've been thinking about for a long time. In fact, that's what my first book (The Radical Elements of Radical Success) was all about.
See, it's so easy to get caught up in the tyranny of the urgent. To get distracted by artificial emergencies and to waste time on activities that nobody thought of yesterday and nobody will remember tomorrow. There are plenty of things that can be safely left undone, with little to no impact on anything at all.
Someone recently asked how I find the time to write books and magazine articles, on top of my day job, etc. Part of the answer is that writing is recreational for me. It's something I really enjoy doing (and yes, recreational activities matter!). But another part of the answer is that writing is important to me. It's how I process my experiences. It helps me understand the world around me and has led to all sorts of new relationships with readers around the world. Writing is something that matters, so I make the time to do it.
How about you? Are you doing stuff that matters?