21 July 2011
Quick, what does that license plate mean? Is the driver an ornithologist who specializes in birds from the genus Sialia of the thrush family (i.e. a Blue Birder)? Or was I following a medical professional who specializes in liposuction and/or obesity (Blubber Dr)?
Sure, it could be a depressed bird watcher (a blue birder), or maybe they meant "blue" in the sense of risque... kinda hard to tell.
And so today's lesson is: when you're picking a name, a brand identity or a vanity license plate, make sure you pay attention to the ways it can be misread.